FOR IMMEDIATE RELEASE
April 11, 2019
USA Patriots launch new website with Rule29
NORFOLK, Va. — Following the new logo unveil with the rebrand to the USA Patriots, America’s Amputee Softball Team, the organization selected Rule29 to create their new website to launch this month.
The team is very proud of their history and most folks know them as “the WWAST”, however a change was needed to clarify their identity as a team and a better platform to spread their mission. “As we grew, it became obvious that it was time for a rebrand and the name USA Patriots seemed to be perfect, describing who we are as we do so much more than play softball. We want to be an inspiration and we needed a new fresh website to help tell our story” said retired Marine and Chairman of the Board, Josh Wege.
“Rule29 is thrilled to partner with this team, as they rebrand to the USA Patriots, and to develop their brand-new website. We are confident that this site will inspire others to support the efforts and welfare of Americas Amputee Softball Team, the USA Patriots” said Justin Ahrens, Principal & Creative Director
Joy Reschke, Brand Strategist
The USA Patriots, America’s Amputee Softball Team will continue their mission of Serving Beyond the Uniform® showing the world that Life Without Limbs is Limitless® but with a little clearer messaging and branding. The new logo went into effect during the January Spring Training in Lakeland and the new website launches as the Virginia Tour kicks off Spring 2019 scheduled to begin April 27thin Johnson City Tennessee with 6 stops throughout Virginia’s 81 corridor.
April 27th – Johnson City, TN April 28th – Washington County (Bristol)VA, April 30th – Wytheville, VA
May 1st – Strasburg, VA May 2nd – Lynchburg, VA May 3rd – Bedford, VA May 4th – Vinton/Salem, VA
“I am proud to coach these men and women who have worked so hard to heal and continue to serve, they are an amazing team who inspires me every day” said Chief Master Sgt. Randall Raper, 56th Fighter Wing Command Chief, and USA Patriots Head Coach.
For media inquiries please email Stacey Hepp, stacey@heppcreativesolutions.com. To follow along with their journey on the new website, please visit https://usawwast.orgor Facebook/Instagram: @usawwast or to find out how you can support the USA Patriots, America’s Amputee Softball Team, please contact Desiree Ellison at desiree@thewwast.org.
About the Wounded Warrior Amputee Softball Team
The Wounded Warrior Amputee Softball Team (WWAST) is a 501(c)(3) public charity whose mission is to inspire and educate others while enhancing the health and welfare of veterans who have sustained amputations. The WWAST represents some of our nation’s bravest and most determined heroes, soldiers and veterans. These men and women have sustained severe injuries resulting in amputation, and through extensive rehabilitation, they have become competitive athletes again, playing against able- bodied teams in exhibition games across the country. Their armor now includes prosthetic legs and arms, along with extreme perseverance and attitude. Together they are the USA Patriots, America’s Amputee Softball Team.
About Rule29
Rule29 is a strategic creative agency that helps businesses clarify and develop their brand, communicate their story, and connect with the right audiences through strategy, design, and making creative matter®.
